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Google Redesigns AdWords to Make Dynamic Search Ads Possible

Google is about to take what it calls “a whole new approach” to search advertising, the foundation of its massive revenues. The AdWords program has always been designed around “keywords, keywords, keywords,” said product management director Baris Gultekin. And that isn’t changing, exactly, but Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an […]

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